Locus came to us with a problem statement of revamping their website and build subsequent micro sites. Locus being a B2B company, used the website extensively for marketing purposes. The challenge was the quick turnaround time, changing the perception of logistics and supply chain as boring and mundane. The website and micro sites should be accessible, understandable and useful to people who are managing micro-level problems on field as well as to those who are making the macro-level decisions.
We started with an extensive brief with the team identifying the vision of Locus, the reason for the revamp and the kind of traffic on the website. We understood how they qualified a lead as a MQL thereby defining various KPIs for us. One of the biggest problems for Locus was the way information was arranged and consumed by its current users. We refined the UX, since the first point of contact for anyone with Locus was the website. It was important to show Locus' products and their value proposition in a simple and an understandable fashion. We added different products of/by Locus and how these products have helped various sectors to generate interest and reliability with its users leading to greater time spent on the website. We animated the actual dashboard of various Locus products to increase appeal and familiarity. We focused on scalable design to be in line with Locus' vision and their future road map.